Health Tourism Growth Company
Growth Funnel
The Growth Funnel is a structured growth model designed for brands operating in the health tourism sector. The model brings together social media, media planning, artificial intelligence, and CX design within a single, unified customer journey. Its purpose is to make the entire process—from a patient prospect’s first point of contact to conversion—fully measurable and optimizable.
We track every customer touchpoint through data, evaluate performance using clear KPIs, and continuously improve outcomes through AI-powered analysis. Rather than treating customer experience (CX) as isolated moments, we approach it as an end-to-end, holistic journey.
Stages of Patient Journey
Awareness
Interest
Consideration
Conversion
Loyalty
Advocacy / Recommendation
Awareness is the stage where the target audience first comes into contact with the brand. Visibility is built through social media and digital channels. Media planning is carried out with AI support, based on audience interests. The goal is to ensure that the right users engage with the brand at the right time.
This stage is the engagement phase where users who are interested in the product or service begin to interact with it. Channels such as forms, landing pages, and personalized web interfaces are activated. The effectiveness of each touchpoint is measured, and the customer experience is continuously improved based on these insights.
The consideration stage is where the user has their first meaningful interaction with the brand. At this point, the user does not only consume information; they engage via WhatsApp or Live Support, ask questions about the treatment process and pricing, and review doctor recommendations. The goal is to create an experience that builds a clear sense of “this is worth continuing.” Ad delivery is planned based on user behavior through Behaviour-Based Targeting.
Conversion is the stage where the customer’s decision leads to the operation. CX is designed to ensure the user remains fully engaged throughout the process. Alongside communication channels such as remote consultations and email, personalized ad delivery continues through Lifecycle Targeting. The customer is engaged across multiple channels, with tailored AI support.
At this point, the user has received the service or initiated the process. The goal is to maintain ongoing engagement with the brand. Proactive post-operation follow-up is carried out, and communication continues even if no feedback is received from the patient. Information is provided throughout the operation and post-operation phases, eliminating uncertainty at every step.
Advocacy is the stage where satisfied users begin to actively recommend the brand. At this point, the user is no longer just a customer, but a reference. Communication continues even after the operation and recovery processes are completed. Emotional bonds are built in between, encouraging the customer to share reviews on digital channels and recommend the brand to others.
How Do We Use AI?
