Branding problems of the health tourism industry. Increasing competition after the golden rush.

What does artificial intelligence really mean for health tourism? And in which areas will it make the greatest impact?

Recent research and SWOT analyses on health tourism show that success in this sector converges on one point: marketing quality and branding.

Health tourism marketing differs significantly from traditional advertising. Its target audience is international, shaped by diverse cultures, habits, aesthetics, and trust expectations. A medical advertising agency must go beyond ad production, combining cultural insight, perception management, and strategic communication to guide patient decision-making and build credibility across global markets.